On the back end your campaign is leveraged and driven by multiple metrics performance measurement happening real time. Open rates, click through rates, validation responses, page view…. Every statistical data point imaginable is tracked.
You see which channels are providing the best response allowing you to make changes on the fly during the campaign.
Your secure portal gives you access 24/7 to your campaign results. Analytics inform your campaign and you choose the the KPIs that matter to you. We also employ predictive analytics. The AMP platform is a comprehensive resource that does it all.