Data Analytics

We open the door to better decision making as we glean insights and then act on them.

Why guess when you can use data.

We implement cross channel data driven communication journeys that cut through the clutter and bring consistent, relevant content to your target audience. Your campaign is managed across email, social, mobile, web and other channels so that your audience receives a fluid seamless experience. You give your audiences the experience they deserve using the communication channel they prefer.

Personalized Communication

When you host a party filled with a variety of guests will you have the same conversation with each person? No! Of course not! You will adapt your conversation to each individual or risk being branded a poor host. Opti-Channel Marketing is no different. Technology allows you to not only “version” your audience into different groups but to communicate unique text and graphics so that no two messages are the same. This is achieved in print, email, personalized microsites, SMS Text and social media channels.

The Amp Analytics Dashboard

On the back end your campaign is leveraged and driven by multiple metrics performance measurement happening real time.  Open rates, click through rates, validation responses, page view…. Every statistical data point imaginable is tracked. 

You see which channels are providing the best response allowing you to make changes on the fly during the campaign. 

Your secure portal gives you access 24/7 to your campaign results. Analytics inform your campaign and you choose the the KPIs that matter to you.  We also employ predictive analytics. The AMP platform is a comprehensive resource that does it all. 

What can AMP do for you? Let’s talk.

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