OMNI-CHANNEL MARKETING

PRECISION TARGETING

We create hyper-relevant communication streams for Soldiers, prospects, prior service, and key influencers.

OMNI-CHANNEL ENGAGEMENT

Coordinated messaging across:

Email (including automated drip campaigns)
Personalized Direct Mail with individual QR codes
SMS text messaging
Custom Audience Social Media
Personalized landing pages and microsites

AUTOMATED MARKETING PLATFORM (AMP)

Our Automated Marketing Platform (AMP) unifies data and communication across channels, tracking:

Lead activity
Referral activity
Conversation flows
Propensity Lead scoring based on engagement
ROI and conversion metrics

Every campaign becomes a measurable, repeatable system that shows exactly what’s working.

PDI CAMPAIGNS FOR THE ARNG

PRECISION OMNI-CHANNEL MARKETING

Designed specifically for ARNG RRB requirements, our omni-channel programs help states.

Meet recruiting and retention goals
Fill Warrant Officer, Officer, and Special Forces vacancies
Create new marketing opportunities (Guardmembers, Prior Service, Non-Prior Service)
Generate true, actionable leads—not just impressions
Equip Recruiting and Retention NCOs with tools to track leads and ROI

Each program integrates with AMP for automated follow-up, conversion tracking, and real-time reporting.

Retention/Precision Recruiting Campaigns

Retention targets Soldiers in their 12–18 month ETS window with personalized workflows encouraging reenlistment and connection with their leadership.

Lead Referral Campaign

Mobilize the Guardmember network.

Customized referral microsite
Individual referral links for every participant
AMP-tracked referrals and conversion metrics
Built for easy sharing via text and social media

Lead Nurturing (Dormant Lead Re-Activation)

When states have unworked or cold leads:

Automated drip communication sequences
No high school–supplied lists
Economical, high-yield method to bring prospects back into the recruiting funnel

Non-Prior Service Campaigns

Custom solutions targeting:

High school students
College students
Younger civilians entering the workforce

Built to increase interest, event attendance, and recruiter appointments.

Event Promotion Campaigns

Drive attendance and streamline registration for:

Virtual recruiting events
In-person career fairs
State-hosted outreach events

Includes automated reminders, confirmations, and follow-up sequences.

Centers of Influence Campaign

Targets High School Principals, Guidance Counselors and Teachers
Informs High School influencers about the Army National Guard as a career choice
Recommends the Army National Guard as a Career Guidance resource that has developed a comprehensive program (eCareerDirection) to match student interests with specific careers. Careers in the private sector, public sector, public service or the military are explored with students.

Precision In-Service Recruiting

For hard-to-fill specialties and internal career advancement:

Officer
Warrant Officer
Special Forces
RSP
Prior Service

Highly personalized outreach designed to identify and convert qualified Guardmembers.