HIGH SCHOOL ENTRY PROGRAMS
NEWLY AQUIRED, REVISED & MANAGED BY PATRIOT DIRECT
The eCareer Direction and H.E.A.R. programs are now owned and operated by Patriot Direct, bringing a fresh perspective while maintaining the core mission that has made it successful for decades.
Led by Program Manager MSG(R) Tony Dyer – a former Master Badge Recruiter and Senior Marketing NCO for Alabama – the programs incorporate real-world recruiting experience into every aspect of its design and implementation.
SUBSCRIPTION BASED MODELS
KEY ADVANTAGES OF THE NEW MODEL
- Single subscription fee replaces per-student or per-booklet costs
- Reach a predetermined percentage of juniors and seniors in your state
- Conduct unlimited events until you reach your targeted audience numbers
- Eliminate logistics and storage issues associated with printed materials
- Digital-only approach reduces costs while increasing flexibility and reach
FUTURE ENHANCEMENTS
Our commitment to continuous improvement means the platform will evolve to meet the changing needs of recruiters, students, and schools:
- Complete site rebranding with updated visual identity
- Enhanced presentation materials with more engaging multimedia elements
- Streamlined recruiter interface based on field feedback
- Additional support resources designed to increase recruiting effectiveness
- Integration with other Guard recruiting systems and platforms
TRAINING OPPORTUNITIES
BI-ANNUAL CONFERENCES
We host two comprehensive training conferences each year for program subscribers, covering best practices and implementation strategies.
TRAIN THE TRAINER
States can send representatives to either or both events to become certified trainers who can then instruct others in their region.
STATE-LEVEL TRAINING
For an additional fee, we offer customized in-person training sessions delivered directly at the State level for larger recruiting teams.
EDUCATOR CAMPAIGN
ADDITIONAL PROGRAM SUPPORT
For an additional fee, we offer customized in-person training sessions delivered directly at the State level for larger recruiting teams.
- Direct outreach to school administrators and counselors
- Presence at key educator conferences and professional development events
- Customized promotional materials highlighting the program’s benefits to schools
- Case studies and testimonials from successful implementations
- Guidance counselor information packets explaining the program’s value
WHAT IS eCAREER DIRECTION?
CAREER READINESS EXPERIENCE
An engaging in-class experience specifically designed for high school juniors and seniors at a critical decision-making stage.
INTEREST & PATHWAY IDENTIFICATION
Helps students identify personal interests, explore viable career pathways, and understand civilian/military career crosswalks.
RECRUITING TOOL
Provides recruiters with personalized student reports that facilitate meaningful follow-up conversations about Guard opportunities.
WHY IT WORKS
STUDENT ENGAGEMENT
Students complete a guided interest survey and receive personalized career reports that resonate with their aspirations.
CAREER PARALLELS
Recruiters leverage these reports to demonstrate clear career parallels between civilian goals and Army National Guard opportunities.
MEANINGFUL CONVERSATIONS
Reports provide a natural foundation for one-on-one discussions and follow-up contact with qualified prospects.
PROGRAM HISTORY
1987
Program creation as a pioneer in career readiness assessment
2000-2001
Expanded reach to serve over 6.5 million students nationwide
2022
Launched eCD Version 2 with digital enhancements
2025
Acquired by Patriot Direct and completely revised to Version 3
INTRODUCTION TO VERSION 3
FULLY ONLINE
No scan forms or paper hassles - completely digital from start to finish
ANYTIME, ANYWHERE
Access from any device with web connectivity - in school or remotely
EFFICIENT SETUP
Faster preparation and easier scheduling for recruiters and educators
PAPERLESS RESOURCES
All materials available as optional downloads - no physical workbooks required
CAT I-III LEAD TARGETING
DATA DRIVEN & RESULTS FOCUSED
The eCareer Direction program has proven effectiveness in identifying CAT I-IIIA NPS leads – the candidates you need most.
By focusing on career aspirations and aptitudes, the program naturally attracts and engages high-performing students who meet the Army National Guard’s qualification requirements.
By focusing on career aspirations and aptitudes, the program naturally attracts and engages high-performing students who meet the Army National Guard’s qualification requirements.
RNNCO BENEFITS
RELATIONSHIP BUILDING
Establish credibility with schools and create meaningful connections with students through career guidance.
EXPERT POSITIONING
Present yourself as a career expert and mentor, elevating your role beyond traditional recruiting tactics.
INSTANT LEAD STATUS
Gain immediate visibility into student reports and interest indicators without administrative delays.
GUARD DIFFERENTIATION
Showcase the unique advantages of the Army National Guard’s dual career paths in a way that resonates with today’s students.
LEAD REPORTS IN REAL-TIME
COMPREHENSIVE STUDENT INSIGHTS
- Detailed interest categories ranked by strength
- Suggested military and civilian occupation matches
- Motivational factors and personality indicators
- Educational pathway recommendations
- Contact information and follow-up preferences
AMP - SMART LEAD NURTURING
CLASSROOM EVENT
Initial contact and interest assessment during eCD program
PERSONALIZED OUTREACH
Automated emails using student name and specific career interests
GUIDED FOLLOW-UP
Recruiter receives engagement metrics to prioritize warm leads
CONVERSION
Trackable journey from initial contact to successful enlistment
STUDENT BENEFITS
SELF-DISCOVERY
Students gain insights into their career interests, strengths, and aptitudes through a scientifically validated assessment.
CAREER TOOLS
Each student receives personalized reports, resume builders, and comprehensive planning guides tailored to their unique profile.
GUARD CONNECTION
Students discover how Army National Guard careers can align with and enhance their civilian career goals and educational aspirations.
EDUCATOR BENEFITS
COMPLETE CURRICULUM SOLUTION
Provides a comprehensive guidance curriculum in a single classroom experience, addressing career planning requirements.
ZERO ADMINISTRATIVE BURDEN
No grading, preparation, or paperwork required from educators – the program is self-contained and self-administering.
VALUABLE COUNSELING DATA
Custom reports sent directly to educators provide actionable insights for academic counseling and student guidance.
EDUCATOR’S REPORT
COMPREHENSIVE ACADEMIC GUIDANCE TOOLS
The Educator’s Report provides school counselors and teachers with valuable data to support their students’ academic and career development:
- Course recommendations based on student interest patterns
- Detailed job pathway information for counseling sessions
- Suggested extracurricular activities to build relevant skills
- Statistical overview of class interest distribution
- Follow-up discussion guides and classroom activities
FLEXIBLE SCHEDULING & WIDE REACH
ADAPTABLE TIME FRAMES
Choose from 50, 75, or 90-minute event formats to fit any school schedule or class period length.
MULTIPLE INTEGRATION POINTS
Seamlessly incorporate into advisory periods, testing days, early-release schedules, or career days.
UNLIMITED SCALABILITY
Deploy simultaneously across multiple classrooms and schools with no physical materials to distribute.
UPDATED STEPS TO COMPLETION
INTEREST SURVEY
Students complete comprehensive assessment of career interests and aptitudes
CAREER INSIGHTS
Personalized report identifies strengths and matches to potential career paths
EDUCATION PLANNING
Guidance on educational requirements and financial planning options to pay for college.
RESUME GENERATION
Automated creation of resume and cover letter templates based on interests
ACTION PLANNING
All materials available as optional downloads - no physical workbooks required
WHAT MAKES VERSION 3 SO POWERFUL?
DIGITAL-FIRST DESIGN
Fully optimized for digital delivery with mobile-friendly interfaces for any device.
SMART AUTOMATION
Sophisticated AMP drip campaigns maintain engagement with minimal recruiter effort.
SUBSCRIPTION ACCESS
Flexible and scalable subscription model allows unlimited events to reach targets.
COMPLETE LEAD TRACKING
Monitor the entire prospect journey from first contact through to enlistment.
PROGRAM OVERVIEW
PROMOTING RESPECT AND RESILIENCE IN SCHOOLS
Bullying is a serious problem impacting our children at every age level and in every academic and social environment, particularly in our high schools, middle schools and even in our elementary schools.
HEAR – Helping Everyone Achieve Respect – is a powerful 50-minute digital school presentation addressing bullying prevention through the lens of Army National Guard Core Values. Developed in collaboration with experts from leading universities, HEAR enables meaningful engagement between RRNCOs and high school students.
Now 100% digital and subscription-based, HEAR eliminates paper materials and enables data-driven follow-up with interested students.
PROGRAM FEATURES
FULLY DIGITAL FORMAT
Access the H.E.A.R. presentation, instructor materials, and student resources through a secure online platform. Printed handouts are replaced with a streamlined digital experience.
ONLINE STUDENT SURVEY
Each student completes a short online survey after the session—generating Guard lead sheets for RRNCOs and valuable school climate feedback.
LEAD CAPTURE + FOLLOW-UP
Students requesting Guard information are automatically entered into a follow-up system with 6 targeted emails designed to deepen engagement.
FLEXIBLE DELIVERY
H.E.A.R. can be delivered in a single class period. The platform includes a QuickStart Instructor Guide and PowerPoint with detailed teaching notes.