The eCareer Direction and H.E.A.R. programs are now owned and operated by Patriot Direct, bringing a fresh perspective while maintaining the core mission that has made it successful for decades.
Led by Program Manager MSG(R) Tony Dyer – a former Master Badge Recruiter and Senior Marketing NCO for Alabama – the programs incorporate real-world recruiting experience into every aspect of its design and implementation.
Our commitment to continuous improvement means the platform will evolve to meet the changing needs of recruiters, students, and schools:
We host two comprehensive training conferences each year for program subscribers, covering best practices and implementation strategies.
States can send representatives to either or both events to become certified trainers who can then instruct others in their region.
For an additional fee, we offer customized in-person training sessions delivered directly at the State level for larger recruiting teams.
For an additional fee, we offer customized in-person training sessions delivered directly at the State level for larger recruiting teams.
An engaging in-class experience specifically designed for high school juniors and seniors at a critical decision-making stage.
Helps students identify personal interests, explore viable career pathways, and understand civilian/military career crosswalks.
Provides recruiters with personalized student reports that facilitate meaningful follow-up conversations about Guard opportunities.
Students complete a guided interest survey and receive personalized career reports that resonate with their aspirations.
Recruiters leverage these reports to demonstrate clear career parallels between civilian goals and Army National Guard opportunities.
Reports provide a natural foundation for one-on-one discussions and follow-up contact with qualified prospects.
Program creation as a pioneer in career readiness assessment
Expanded reach to serve over 6.5 million students nationwide
Launched eCD Version 2 with digital enhancements
Acquired by Patriot Direct and completely revised to Version 3
No scan forms or paper hassles - completely digital from start to finish
Access from any device with web connectivity - in school or remotely
Faster preparation and easier scheduling for recruiters and educators
All materials available as optional downloads - no physical workbooks required
The eCareer Direction program has proven effectiveness in identifying CAT I-IIIA NPS leads – the candidates you need most.
By focusing on career aspirations and aptitudes, the program naturally attracts and engages high-performing students who meet the Army National Guard’s qualification requirements.
Establish credibility with schools and create meaningful connections with students through career guidance.
Present yourself as a career expert and mentor, elevating your role beyond traditional recruiting tactics.
Gain immediate visibility into student reports and interest indicators without administrative delays.
Showcase the unique advantages of the Army National Guard’s dual career paths in a way that resonates with today’s students.
Initial contact and interest assessment during eCD program
Automated emails using student name and specific career interests
Recruiter receives engagement metrics to prioritize warm leads
Trackable journey from initial contact to successful enlistment
Students gain insights into their career interests, strengths, and aptitudes through a scientifically validated assessment.
Each student receives personalized reports, resume builders, and comprehensive planning guides tailored to their unique profile.
Students discover how Army National Guard careers can align with and enhance their civilian career goals and educational aspirations.
Provides a comprehensive guidance curriculum in a single classroom experience, addressing career planning requirements.
No grading, preparation, or paperwork required from educators – the program is self-contained and self-administering.
Custom reports sent directly to educators provide actionable insights for academic counseling and student guidance.
The Educator’s Report provides school counselors and teachers with valuable data to support their students’ academic and career development:
Choose from 50, 75, or 90-minute event formats to fit any school schedule or class period length.
Seamlessly incorporate into advisory periods, testing days, early-release schedules, or career days.
Deploy simultaneously across multiple classrooms and schools with no physical materials to distribute.
Students complete comprehensive assessment of career interests and aptitudes
Personalized report identifies strengths and matches to potential career paths
Guidance on educational requirements and financial planning options to pay for college.
Automated creation of resume and cover letter templates based on interests
All materials available as optional downloads - no physical workbooks required
Fully optimized for digital delivery with mobile-friendly interfaces for any device.
Sophisticated AMP drip campaigns maintain engagement with minimal recruiter effort.
Flexible and scalable subscription model allows unlimited events to reach targets.
Monitor the entire prospect journey from first contact through to enlistment.
Bullying is a serious problem impacting our children at every age level and in every academic and social environment, particularly in our high schools, middle schools and even in our elementary schools.
HEAR – Helping Everyone Achieve Respect – is a powerful 50-minute digital school presentation addressing bullying prevention through the lens of Army National Guard Core Values. Developed in collaboration with experts from leading universities, HEAR enables meaningful engagement between RRNCOs and high school students.
Now 100% digital and subscription-based, HEAR eliminates paper materials and enables data-driven follow-up with interested students.
Access the H.E.A.R. presentation, instructor materials, and student resources through a secure online platform. Printed handouts are replaced with a streamlined digital experience.
Each student completes a short online survey after the session—generating Guard lead sheets for RRNCOs and valuable school climate feedback.
Students requesting Guard information are automatically entered into a follow-up system with 6 targeted emails designed to deepen engagement.
H.E.A.R. can be delivered in a single class period. The platform includes a QuickStart Instructor Guide and PowerPoint with detailed teaching notes.