OMNI-CHANNEL MARKETING
PRECISION TARGETING
We create hyper-relevant communication streams for Soldiers, prospects, prior service, and key influencers.
OMNI-CHANNEL ENGAGEMENT
Coordinated messaging across:
- Email (including automated drip campaigns)
- Personalized Direct Mail with individual QR codes
- SMS text messaging
- Custom Audience Social Media
- Personalized landing pages and microsites
AUTOMATED MARKETING PLATFORM (AMP)
Our Automated Marketing Platform (AMP) unifies data and communication across channels, tracking:
- Lead activity
- Referral activity
- Conversation flows
- Propensity Lead scoring based on engagement
- ROI and conversion metrics
Every campaign becomes a measurable, repeatable system that shows exactly what’s working.
PDI CAMPAIGNS FOR THE ARNG
PRECISION OMNI-CHANNEL MARKETING
Designed specifically for ARNG RRB requirements, our omni-channel programs help states.
- Meet recruiting and retention goals
- Fill Warrant Officer, Officer, and Special Forces vacancies
- Create new marketing opportunities (Guardmembers, Prior Service, Non-Prior Service)
- Generate true, actionable leads—not just impressions
- Equip Recruiting and Retention NCOs with tools to track leads and ROI
Each program integrates with AMP for automated follow-up, conversion tracking, and real-time reporting.
Retention/Precision Recruiting Campaigns
Retention targets Soldiers in their 12–18 month ETS window with personalized workflows encouraging reenlistment and connection with their leadership.
Lead Referral Campaign
Mobilize the Guardmember network.
- Customized referral microsite
- Individual referral links for every participant
- AMP-tracked referrals and conversion metrics
- Built for easy sharing via text and social media
Lead Nurturing (Dormant Lead Re-Activation)
When states have unworked or cold leads:
- Automated drip communication sequences
- No high school–supplied lists
- Economical, high-yield method to bring prospects back into the recruiting funnel
Non-Prior Service Campaigns
Custom solutions targeting:
- High school students
- College students
- Younger civilians entering the workforce
Built to increase interest, event attendance, and recruiter appointments.
Event Promotion Campaigns
Drive attendance and streamline registration for:
- Virtual recruiting events
- In-person career fairs
- State-hosted outreach events
Includes automated reminders, confirmations, and follow-up sequences.
Centers of Influence Campaign
- Targets High School Principals, Guidance Counselors and Teachers
- Informs High School influencers about the Army National Guard as a career choice
- Recommends the Army National Guard as a Career Guidance resource that has developed a comprehensive program (eCareerDirection) to match student interests with specific careers. Careers in the private sector, public sector, public service or the military are explored with students.
Precision In-Service Recruiting
For hard-to-fill specialties and internal career advancement:
- Officer
- Warrant Officer
- Special Forces
- RSP
- Prior Service
Highly personalized outreach designed to identify and convert qualified Guardmembers.